So it turns out that fluorescent clothing doesn’t just belong in the 80s. If you’ve been hitting the festival scene this season, you’ll definitely have spotted some pretty bright hues creeping into everyone’s wardrobe.

If you want to be noticed, then the neon trend is definitely for you. Whether it’s a neon tee for a rave, a neon hoodie for a day out or some bright swim shorts for your holidays, Kings Will Dream has all of the threads you need to rep the neon this summer.


Our star KWD pick for the neon trend is our all-new Script tee. This crewneck KWD tee comes in a fluorescent yellow colourway that demands attention. Make sure you’re spotted flexing this statement piece around the pool this year. Featuring an all over Kings Will Dream script print, everyone will know that you’re repping the best of the best. Style with our denim shorts for the ultimate summer look.

For a more understated way to rep the neon, our Cramalt swimshorts are perfect. With a black colourway featuring neon piping, these shorts are ideal for our more reserved kings that still want to make a statement. Rep these shorts round the pool in Ibiza and make sure you’re the envy of all your mates this summer.

If fluorescent yellow isn’t really your thing, we think you’re going to love our Kane Block Logo tee in a neon orange colourway. A bright and vibrant hue has been paired with our classic crewneck tee to create the ultimate summer tee. With scripted KWD branding across the chest, taping down the arms and a bold graphic print on the back this tee should be your go-to this season. Pair with our jeans for the ultimate night out look. If the weather isn’t quite living up to the hype our Kane overhead hooded top is the perfect adaptation of the tee for when the temperature drops.


For those of you still loving the pinstripes you don’t have to give them up for neon just yet, we’re hooking you up with a neon green version of our Clifton pinstripe tee. This black tee features fluorescent green pinstripes and is the ideal KWD tee for a day roaming the urban jungle with the lads. KWD branding finishes off the tee to make sure it stands out as the best there is.

The Manse tee is one of our new drops at KWD and is the tee for those days where you’ve got stuff to do but you still want to look on point. With neon orange taping down the sleeves, this tee is perfect for attracting just the right amount of attention. A contrasting geometric print on the sleeves helps the neon stand out even more. Pick up this tee and stay fresh while running around.

Keep an eye on our new in collection for the latest neon drops.