Model, brand owner and an all-round genuine guy, Jake Whitehouse is making his presence known on the gram. We sat down with Jake to chat fashion, fitness and more.

How did you first get into modelling?

I started to become interested in modelling when I was around 16. However, I was always told by agents I’d be too short to do any professional work. So I gave up the dream for a few years. But I knew it was something I’d always be interested in.


Summer yet? ????

A post shared by JAKE WHITEHOUSE (@jakewhitehouse) on

Can you remember what you wore for your first ever shoot?

I landed my first paid job in modelling by accident, me and my friend were messing around with a camera and decided to post the images onto Instagram... the images got out and from that I was contacted by a few streetwear bands asking if I’d be interested.

How would you describe your style?

I’d definitely say I don’t just have one style; I dress how I feel on that particular day. Whether it be an oversized or a fitted look.


Tracksuit King is back ??

A post shared by JAKE WHITEHOUSE (@jakewhitehouse) on

What’s your go-to item of clothing that you couldn’t live without?

I like to feel comfortable, so most of the time you’d catch me in a fitted tracksuit.


A post shared by JAKE WHITEHOUSE (@jakewhitehouse) on

Are you a sleep all day, party all night kinda guy? 

I love a good dance on a night out, once I start I’ll be off all night but Don’t get me wrong I always make sure to catch some rays.

Do you have any tips for keeping motivated to go to the gym in this heat?

I’d say the best advice for being motivated in the gym is to question why you started in the first place? And if you want it enough? If so you’ll never give up.


My time will come?? Stepping up my workrate

A post shared by JAKE WHITEHOUSE (@jakewhitehouse) on

Do you have a set workout plan that you keep to?

Most the time I work on a push, pull legs routine throughout the week.

If you could give one piece of style advice what would it be?

I’d say stick to what you like and not to just follow the crowd.

Be your own style icon. Want to get kitted out in the freshest KWD? Check out our New In department for the all the latest drops.